WHAT I DO
My name is Rick Rakauskas, and I take local business websites like yours, which don't convert traffic into buyers, and make them convert. Then I send a ton of traffic to them using every internet marketing tool in the arsenal. Linkwheels, Twitter, RSS feeds, keyphrase optimisation, backlink strategies, Facebook are just the starting point.
Do you know how much money you are leaving on the table by not having an effective website?
Do you know how much money you are leaving on the table by not capturing leads? If you don't have an email marketing campaign, we can set you up with one over on our packages page.
How are your rankings in the search engines for your major key phrases? What do people search on when looking for your type of business? Can they even find you if they don't know the name of your business?
As a Local Search engine marketing consultant (notice I used a "keyphrase" right there?), I believe over the next three years 70% of brick and mortar businesses, small and private, large and public, will push the majority of their marketing online. This means YOUR competitors! You may have noticed the panic occurring at newspapers and television stations as their advertisers shift their ad budgets away from traditional media towards a bolder online marketing presence. Heck they are even shifting print publications (like the Trading Post) completely online. No paper used at all!
In effect, 60% of companies find online marketing more efficient and profitable than traditional marketing AND 74% of businesses plan to increase their online spending over the next three years ...
In other words, if you don't improve search engine rankings, build your internet marketing presence and grab your online marketing share right now, then your competitors will pulverise you. If you don't believe me take a look at how this smart Pizza Shop owner uses Twitter to increase his ROI. Add the location-based technology nearly every mobile device will soon have, and many say Twitter will really earn its keep as a killer local search app.
Instead of wasting money on ineffective search engine optimization as a single fix, you really need to discover and implement ALL the proven strategies which drive buyers to your website. And use them all TOGETHER at the same time.
Your local "SEO expert" won't tell you to do this - heck they usually don't even sit down with you to discover what words your buyers type in to a search engine to find your business online!!
How would you like to steal a march on your competitors instead?
Your local business needs to guarantee you measure the web's impact on your real-life activities every day. The top two customer actions after an online local search are to call by phone or visit your business. Does anyone who talks to the potential client ask about this? When you ask if specific online sites were used, you can uncover "invisible" drivers of web traffic and profits that you're not really aware of.
By the way, current research shows that over 30% of Local Search queries come from people with a PDA, like the iPhone. That means they are in the neighbourhood and ready to buy. Can they buy what YOU have to offer?
Bottom line - our "Local Search Marketing" experts focus 100% on a single outcome - get paying clients to your website. We remove the mystery from internet marketing so you can focus on the business building activities you are good at. Right from the start our management systems, online marketing processes, and detailed reporting abilities were created to help small and medium-sized businesses, just like yours, to use their websites to lift profits.
